From Research & Discovery to Self-Discovery
Traditional marketing agencies guide new clients through a research and discovery process to develop a targeted branding strategy. Ananta Creative Group takes it a step further.
We got our start helping start-ups. Young companies not quite sure how to position and present themselves to the world. One of our first website clients was a newly certified yoga instructor. We asked her a lot of soul-searching questions to help us determine how to market her business, which in reality did not yet exist. We began to wonder if she had approached us prematurely and even considered telling her so. Yet who were we to dampen her spirit?
Throughout the discovery process, we encouraged her to focus on her own unique strengths. She continued to push ahead, choosing to emulate some of the most popular yoga teachers of the day. Until she realized that she was trying too hard to be something she thought she was supposed to be, instead of what she was meant to be.
In the end, she found her path and carved out a niche for herself teaching a gentler style of yoga. We realized something about ourselves as well. We weren’t just in the business of building websites.
Unlike the yoga teacher, Richard Dickson’s business was already firmly established when he approached us about a new website. Dickson Development had been building and renovating quality homes in the Princeton, NJ, area for more than 40 years. He recognized that his marketing materials needed more than a cosmetic “refresh.” They needed to perform in today’s digital marketplace.
Richard clearly enjoyed the website development process and learning about social media and digital marketing strategies. He was having fun, but he was also increasing his presence in the market. We encouraged him to put himself out there along with his company’s elegant work. He was hesitant at first, then realized that his success over the years was due in part to his uncompromising commitment to provide personal service to every client.
We are fortunate to have the opportunity to get to know so many wonderful local business owners and experience their excitement for creating and recreating themselves.
This past week we had the pleasure of photographing Karin Eisen’s 200-Hour Yoga Teacher Training Graduation ceremony at the Cornerstone Club in New Hope, PA. We are preparing to launch a new website for Karin, who is one of the most knowledgeable and highly respected yoga instructors in the region. She also approached us looking for something more than a tangible product. She was looking for a way to bring her wisdom and years of experience to a much wider audience.
Ananta Creative got its start helping friends and small business owners in the fitness industry. Today we are excited and honored to be a part of a much greater journey in our client’s lives–the journey of self-discovery.