Social Media Tip #1 - Never Post without a Photo
You had a great event. How can you follow up in a way that continues to engage your audience? It's simple. Post a photo from your event on social media and encourage people to share it. Add a link to a blog on your website with more photos. Just like this!
Not Sure What to Post?
Everyone likes a pretty picture, says Natalie Jankowski, Assistant Director of Marketing for Princeton's McCarter Theatre. During Ananta Creative Group's #SocialMediaMarketing Event at the Prallsville Mill, Natalie recalled the day she posted a simple photo of the theatre covered in snow. That post received more likes than anything she had posted before or since at McCarter. "You can never go wrong with a great photo," she says. "Be sure to size them appropriately and try different apps. I really like Canva. It's user-friendly and free."
Remember that video is great, too. Just be sure to keep them short, about 60 seconds or less. It's also best to upload them directly versus posting on YouTube or Vimeo. They will play instantly that way as the user scrolls through his or her newsfeed.
Not Sure Where to Post?
Check our website next week to find out which social media platforms are right for you. You don't need to be on a dozen, you just need to be consistent. One or two carefully selected outlets will be much easier to manage in the long run.
Feeling social now? Give us a call at 215.962.8810. We're available to answer your questions or point you in the right direction.