Choose Your Social Media Platforms Wisely
But Always Start with a Facebook Business Page
Social media marketing should be a part of every company’s overall marketing plan. But where to start? Think about your time and resources and set realistic goals and expectations.
- Choose 3 to 4 outlets and stick to them: Don’t spread yourself too thin.
- Think quality over quantity: Work smarter not harder.
- Post at least 3 to 4 times a week. The best time to post depends on a number of factors, starting with the platform. Wednesday and Thursday afternoon appears to be an effective time to engage Facebook users, while break times and commuter times are ideal to target Twitter users. Instagram? Almost any time, but we like mid to late afternoon.
Fast Facts about the 3 Top Platforms
You can target your audience for very little money buying Facebook ads or boosting your posts.
Paid Ads: Putting some money into ads will naturally increase your page likes, and Facebook gives you many options to target your audience. Just remember, you need to follow the 20 percent rule (only 20 percent text maximum on each ad).
Boosting: While it does not offer as many targeting options as running ads, it is still an effective tool to get your message in front of your followers
Twitter is the way to go when you need to get your message out quickly and in front of niche marketing
Engage your audience: Don’t just tweet at people. Start a conversation. Reply to tweets.
Broaden your reach: Just because you aren’t in a particular industry doesn’t mean you can’t engage them in one of your tweets, or respond to theirs.
Use Hashtags: They immediately bring like-minded ideas and people together. If you choose something specific to your business, check it first to see what comes up. You can find idea on sites like hashtagify.me or tagsforlikes.com to find the most popular hashtags for specific topics.
Instagram is all about sharing photos. And let’s face it, everyone loves a great photo – or even a not-so-great photo if it tells the right story.
Gets you in front of a niche audience: Get more followers by posting often, using relevant hashtags and following other pages. See and be seen.
Gives your business a face: From your office pet to your company summer outing, things you might think are “everyday,” are things that other people relate to and might find interesting.
Releases your creativity: You can find Insta-inspiration just about anywhere. Start with other social media pages, magazines and websites relevant to your business.
Remember there are dozens of platforms our there. Linkedin is not just an online address book. Update your page with relevant posts and be sure your profile is current. Others to consider include You Tube, Google+, Pinterest, Tumblr, Vine and ShapChat.
For more information, give us a call at 609-759-1209