Every few months we ask our creative consultants and marketing specialists to share their favorite projects with us. Whether it's an entire website or a single postcard, a digital marketing campaign or a special event, these projects produced results. And were fun to implement!
New Featured Home Renovation
Ananta Creative Group has been working with Dickson Development since 2015 when we launched a new website and rebranding campaign for the Princeton-area builder. Since that time, we have had the pleasure to photograph and share some of the most beautiful home renovations we have ever seen. We understand that strong, high-quality photography is the most important element of our work for this client and we partner with some of the region’s best, including Thomas Robert Clarke (featured above) and Ananta co-founder Matt Pilsner.
All campaigns are supported by targeted digital marketing tactics to attract homeowners in a specific geography area. After four years, the Dickson Development website continues to make a statement as a showcase for Dickson’s work.
West Windsor Arts Council
Promoting Classes for Youth and Adults
To attract students to the many educational offerings at the West Windsor Arts Council, a variety of marketing materials were created including newsletters, flyers, banners, sidewalk signs, posters, newspaper ads and social media posts. Ananta Creative provided a new custom illustration for both the winter and spring class sessions for 2019. We worked with the client to maintain consistency across all platforms when promoting the classes. Enrollment was monitored carefully throughout the campaigns to determine which classes needed extra attention, such as a boost on social media or a feature story in the weekly newsletter.
Putting a new business on the map
Orvana London is a unique, luxury brand of women’s clothing and accessories whose brick-and-mortar store is located a few blocks away from Princeton’s desirable Palmer Square shopping area. Our goal was to make Orvana a “destination” for women seeking personal service and a high-end product. Although the store is off the beaten path, it is also only a short walk from Palmer Square. We emphasized that by designing a map that not only showed the store’s location, but also featured a textural design similar to many of Orvana’s statement pieces.
Instead of offering a deep discount for the holidays, the store owner chose a softer approach that emphasized a highly customized and relaxing shopping experience. We created a classic postcard for Orvana staff to hand-deliver to area businesses and consumers as a way to make a personal connection, along with coordinating social media images and an evite to send to their email list.
Santé Integrative Pharmacy
Celebrating National Hemp Week to create buzz
There's a growing awareness of the healing benefits of CBD oil, yet still a lot of misconceptions. As one of the few retailers in the Princeton area to carry an extensive line of CBD products, Santé saw "Hemp History Week" as the perfect time to spread the word.
In addition to a gorgeous store window banner, we promoted special pricing on CBD oil products through social media, email and print advertising. We also used the opportunity to educate consumers on the various brands available as well as health benefits. See more work >>
Amala Lymphatic & Massage Therapy
Soft launch of a New Business
Jennifer Ruiz came to us looking for a new name and look for her business at a time when we were looking for a new logo project for illustrator Anabel Bouza. The energy was there from day one. Jennifer wanted to differentiate herself from other massage therapy practices and educate people about her speciality: lymphatic drainage. The challenge was to create awareness without being too clinical. The result? A beautiful work of art.
We were so excited to see Jennifer offer this testimonial on social media: "I think I need an emoji for how much I love the Amala logo!" Possibly the best testimonial ever! See more work >>
We're creating new work for our clients every day. Learn more about our creative services by visiting our portfolio pages.